Founder-led growth · Thought leadership · Inbound leads · Talent attraction
How we build personal brands that grow businesses, in 90 seconds
25+ personal brands built
Hear their stories
Founder, Authentia
Olga Kostyrko,
I’m really happy I worked with Yes.Profit. Dana and her team helped me build my personal brand on LinkedIn, create an offer clients can’t say no to, and set up a sales system that works. I now use their marketing tools every day. Thanks to the sales system I built with Dana, I closed my first big client. Can’t recommend them enough!
Maryna Volodymyrenko,
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Founder, Sell At Premium
I came to Dana with a background in marketing and plenty of ideas. But I needed someone who would help me look at it all strategically and turn it into a concrete product. While working together, I launched my group program, ran a large-scale workshop and started building a completely different model for my business. What I value most is Dana's ability to see what matters, ask the right questions and bring me back to focus. I thank Dana for her professionalism, honesty and results!
Our 3-step process to build profitable personal brands
01 — Strategy, Positioning & Winning Offer
Deep-dive interview on your business, story and goals
Ideal client and market map
Positioning and your big idea
Winning Offer
02 — Content Engine
Channel mix built for your market
Content pillars and formats
Ready-to-publish content in your voice
Profiles repositioned
03 — Sales & Scaling
Landing page with application form
Lead qualification and routing
Ad amplification
A steady flow of qualified leads
How we work
Strategy call A 30-minute conversation about your business, your goals and your potential. If we're a fit, we move straight to onboarding.
We build your brand Our team builds your positioning, offer, content engine and sales system. You approve at every key stage.
Handover We hand over a working system to you or your team, together with the Yes.Profit Operating System: templates, guides and AI tools to keep it running. Or we keep running it for you.
Ways to work with us
Build your personal brand — Done For You
We build your entire personal brand system,
ready for you or your team to run.
Deep-dive strategy interview
Positioning strategy
Winning Offer and pricing logic
Channel mix and content engine
First content batch, ready to publish
Profile and channel repositioning
Landing page with application form
Ad strategy and first campaigns
Handover session with your team
Access to the Yes.Profit Operating System
Personal Brand Empire
Scale your personal brand. We run it for you, across channels and formats.
Everything in Done For You
Dedicated content strategist
Monthly strategy calls
Content production across your channels
Short- and long-form video production
Newsletter
Ad management and amplification
Lead magnets
Network and community growth
AI-powered content systems
Monthly reporting
About us
About Yes.Profit
Dana is a content-first founder. In 18+ years of entrepreneurship she has built two businesses through a personal brand. She ran a publishing house for 14 years and sold it in 2024, then built an audience of 170K+ across five platforms and an online education and consulting business on top of it.
For Dana, a personal brand is a founder's most underused business asset: it builds trust before the first call, attracts the right people and grows in value every year.
Dana holds an Executive MBA from the University of Oxford and a Master's in Public Policy from King's College London. She is an Aspen Young Leaders Fellow and an Emergent Ventures Fellow.
